Clients I've Worked With
CPG
CPG
Tech
TECH
SPIRiTs
SPIRITS
AUTO
AUTO
ENT
ENT
FOOD
FOOD
Core Competencies
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Brand Building and Brand Communications
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Integrated Communications Planning
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Strategic Planning and Brief Development
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Digital, Mobile, Social Strategy + Execution
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Customer Engagement and Loyalty Programs
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Media Planning and Buying
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Building teams for Social Content + Community Management
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Consumer segmentation, Customer Journey Research, and Insights
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Influencer and Advocacy programs
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Management and Oversight of Creative Content
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Multicultural Marketing, Hispanic Marketing
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Branded Entertainment + Emerging Media
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Center of Excellence Development
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Setting up organizations for Social Media
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Team Building, Management and Retention
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Vendor/Partner Selection and Management
Education
BBA 1999-2003
MBA 2006-2008
Work History
Senior Director of Digital Strategy and Media
@ The Community + Sapient
MIAMI
2015-2018
The Community is an award-winning, top-10 US agency specializing in marketing to today’s cross-cultural world. Acquired by Sapient, a global technology agency, in 2014.
I was brought on to build and lead the digital department, which transformed the shop into a truly integrated agency, helping to drive growth by 3X, win many new clients and awarded Ad Age’s A-list top 10 agency for three years in a row.
Director of Digital Strategy
@ Y&R Miami + Bravo
MIAMI
2014-2015
Young & Rubicam’s hub in Miami servicing US Hispanic and LatAm clients.
Led social and digital shopper marketing efforts for a variety of US Hispanic and Latin American clients.
Head of Social Media Strategy, Freelance
@ Campbell’s Soup Company
NEW JERSEY
2014
Campbell's Soup Co is an iconic brand and global food company headquartered in Camden, N.J., with annual sales of approximately $8 billion.
I was hired by the Chief Digital Officer as interim head of social media to lead strategy across all brands located at Campbell’s North America HQ.
Director of Strategy
@ Fanscape & The Marketing Arm
NEW YORK CITY
2013-2015
Fanscape is a social marketing agency focused on CPG and Entertainment brands that was later acquired by The Marketing Arm, a full service agency based in Texas.
I was Head of Strategy in the newly opened NY division of Fanscape Social Agency, hired to expand East Coast presence, which was achieved with a series of new business wins.
Director of Digital Strategy
@ DeVries Global
NEW YORK CITY
2011-2013
DeVries is a global PR Firm headquartered in NYC with P&G as its major client.
As head of digital strategy, significantly increased the capabilities and services offered to our clients. Responsible for bringing in over $1.5MM incremental agency fees in first 18 months.
Senior Digital Strategist
@ 360i
NEW YORK CITY
2010-2011
360i is an award-winning and highly innovative agency specializing in digital marketing.
I led digital strategy for a variety of CPG clients and responsible for substantial organic client growth.
Senior Digital Strategist
@ Ogilvy Interactive
NEW YORK CITY
2008-2010
Ogilvy Interactive is the digital branch of one of the original Madison Ave brand advertising agencies.
I developed digital strategies for website development and redesign, social media, lead generation, and digital marketing for key CPG and B2B accounts.
MBA Intern - Digital Media, Marketing and Ad Sales NYC @ NBC Universal
NEW YORK CITY
2007
Worked at the worldwide mass media conglomerate NBC owned by Comcast and headquartered at Rockefeller Plaza, during my time at business school NYU Stern.
Multicultural Media Planner
@ Wing / Mediacom Latino
NEW YORK CITY
2004-2006
Worked at Wing, previously Wing Latino, the Hispanic agency within Grey Global Group, on various high profile accounts including Volkswagen and Diageo.
National Broadcast Media Buyer
@ Universal McCann
NEW YORK CITY
2003-2004
Started my career at this global media agency, member of Interpublic Group, working on the Coca-Cola and Sony Pictures accounts.
Campaigns Collaborated On
Below are examples of work that I have contributed to in my capacity as Head of Digital at The Community Agency. All of these were done in collaboration with excellent cross-functional teams of creatives, strategists, accounts, producers and others.
Verizon #LoMejorDeMi
Corona Emojis
Converse #LoQueSoy
Victoria Social
Let's Work Together
Current Projects
A marketing consulting practice that my wife and I created. Together we are committed to working with brands we love, because when you love what you do,
it’s always Friday.
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Collaborating on the family business, I feel fortunate to be able to step in and fight against cancer alongside them, helping to drive awareness and support for what my parents have built.
We are developing a new kind of concierge brand for those looking to get authentic Miami experiences, not the typical tourist traps, instead a taste of the culture the way locals live it.
Stay Tuned for more info.
My Passions
